Automotive Utility

Privacy Policy

Last updated: July 8, 2026

Introduction

Automotive Utility LLC ("we", "us", or "our") operates the Automotive Utility platform — a real-time sales rotation and dealership management tool. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website and services.

By accessing or using our services, you agree to the practices described in this Privacy Policy.

Information We Collect

Information You Provide

  • Account information: Name, email address, phone number, and dealership details when you register or request a demo.
  • SMS opt-in details: Name and mobile number when you voluntarily consent to receive text notifications.
  • Demo request data: Name, email, dealership name, phone, and message submitted through our contact or demo forms.
  • Daily report data: Performance metrics such as guests helped, sales closed, calls, leads, and appointments entered by consultants or managers.

Information Collected Automatically

  • IP address and browser/device information.
  • Usage data such as pages visited and features used within the platform.

How We Use Your Information

  • To provide and maintain the sales rotation platform and its features.
  • To send SMS notifications to consultants who have opted in — including rotation alerts and status updates.
  • To generate and distribute daily sales reports to configured dealership email addresses.
  • To respond to demo requests and inquiries.
  • To monitor usage and improve our services.
  • To comply with legal obligations.

SMS Messaging Policy

SMS notifications are strictly optional. Consultants must explicitly opt in to receive text messages. By opting in, you consent to receive SMS messages related to your rotation status, account updates, and platform notifications.

  • Message frequency varies based on activity.
  • Message and data rates may apply.
  • Reply STOP to unsubscribe at any time.
  • Reply HELP for assistance.

How We Share Your Information

We do not sell your personal information. We may share information with:

  • Service providers: Third-party vendors that support our SMS delivery, email delivery, and platform infrastructure.
  • Within your dealership: Managers and admins within the same dealership may view rotation and report data for consultants on their team.
  • Legal compliance: When required by law or to protect our rights and safety.

Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your information for as long as your account is active or as necessary to provide our services. We may also retain data to comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

You have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your personal information, subject to legal requirements.
  • Opt out of SMS notifications at any time by replying STOP or contacting us.

Children's Privacy

Our services are intended for business use by dealership personnel and are not directed to individuals under 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a revised "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us.